06 September 2011

How to Attract Readers to your Blog and Keep Them

Whether you know it or not, your readers can feel the pulse of your blog. Such is the human nature that we can subconsciously sense whether the writer has put all his/her heart in their work and although it takes a lot of hard work to attract a faithful readership, it is a hundred times easier to loose it.

Most of us, creative people, start our blogging careers with the sole purpose of promoting our brand and no wonder, as blogging is seen as one of the least expensive methods for establishing a professional presence on the Internet. Through developing your blog you also have the chance to connect not only to customers from around the world but to fellow crafters and bloggers which undoubtedly will enrich you and help you learn a lot.

Here are 6 basic steps to attract regular readers to your blog and to keep their attention.

Write often
Very soon, already after the first posts on your blog you will know how often you can post. It is not obligatory to write every day but make sure you post at least 3 times a week. Internet readers are prone to follow predictive patterns of posting, and if you fail to deliver you will be seen as unreliable and will loose readers.

When I started blogging I didn't have any idea about what to write, let alone how often. It was more of a burden than a blessing. Soon after I found my own rhythm I decided to post 5 – 6 times a week and still keep to that decision.

Write consistently
Once you refine your writing style, stick to it and work on it. The readers you have attracted are there because they liked something they saw on your blog and if you tend to jump from style to style they will soon grow tired and disoriented. Take care to avoid spelling and grammatical errors and make sure your posts are relevant to your market.

Be organized
Make a schedule. It doesn't need to be officially announced but for your own sake – organize your posts. Decide on which days and what time you are going to write on specific topics and go ahead. Follow your schedule week after week and you will see that not only will your writing creativity benefit but also your readers will learn to respect you for your perseverance.

I have a strict but flexible schedule, which has evolved from its first version. As long as I stick to it, sometimes quite loosely indeed, I feel like I have control and stick to the values I have outlined for my blog.

Format well
Formatting is just as important as creating your posts. If you don't believe me imagine getting a wonderful present in crumpled slightly stained paper. You are very much likely to underestimate the present itself.

Using illustrations, subheadings, bulleted and numbered lists will make your text more appealing to your readers, who like all Internet users, including yourself have no time and at least a dozen more sites to visit.

Provide original content
Don't feel tempted to copy someone else's work and claim it is yours. It shows really bad manners, you will be sooner or later caught, plus Google will crawl your blog and you will be treated as a spammer.

I often stumble upon great content on the web, which I would give anything to be my creation but I use it as inspiration. I read some more, I let the information ripen in my head and on a beautiful morning I wake up with an idea of my own. Since I like reading blogs that offer personal views and experiences, I try to give back the same. And if there is a really awesome thing somewhere outside my blog, I share the link, so that all my readers can benefit.

Be social
Treat your readers as your guests. Be cooperative and friendly. Answer questions and emails promptly, use your comment form to encourage discussion and soon enough you will have built quite a few friendships.

Make friends with bloggers in your niche. Comment, give suggestions, be friendly and consistent. Take your time to write meaningful comments and soon enough not only will they show interest in what you are writing about but if your interests coincide you will be able to collaborate and help each other grow.

Blogging is a journey, not a destination. Unless you are willing and ready to learn you will not achieve any development. Think of your blog as a living creature – it evolves, changes its purpose and appearance, grows older and wiser; and just like a child of yours it requires tender care and a lot of hard work.

Want to know more? Read all articles in the How to Blog Like a Pro series.

How do you keep your readers? Do you have a secret to share?


  1. Great blogging tips! I find posting 3 - 4 week to be a good way to balance the fun of blogging without making it a chore for me. Not sure if it keeps my traffic, but it does keep me blogging! : )

  2. this is a great reminder .. i ebb and flow with my space .. i have kept the same format since day one..photos with few words ..it works for me and my time

  3. Great tips! There are a lot of great bloggers out there, lots of people expressing their opionions and creativity. I really enjoy the whole blogging experience.

    I like to post 4 to 5 days a week myself.

  4. Excellent tips. Thanks for the post!
    Stopping by from Blogging Buddies.

  5. Such wonderful tips Sonya, love all of them. Especially love your last paragraph about it being a journey...so true. Your post was a great refresher for me, my blog is always evolving:):)

  6. great tips! I personally need to work on my organization (never has been my strong suit) and my grammar!! I'll be implementing some of your ideas!

  7. Very good and important tips to follow. My blog is always evolving as I grow and learn. One thing that stands out concerning my blog is that I tend to lose readers when I have stopped posting regularly. Writing often is what I need to focus on.
    Great blog post Sonya!

  8. I love blogging. I agree it is a journey, and there is so much to learn along the way. Thanks for your great tips.
    Everyday Inspired

  9. Great post! I love your analogy of the present coming in a crumpled package. I would like to update my layout and add categories (about me, etc.). It is a challenge to post on a regular basis and still find time to work on the design, but I know it's just as important. Thanks for all these great tips, Sonya!
    xo, Mary

  10. Oh, the time I've spent tabulating, formatting...!

    I've found that posting 3 times a week leaves enough time to get work done and find new content, without feeling "burned".
    It gets demanding at times, but I guess it helps build character ;)

  11. Great post. As a newer blogger I love learning and growing. Thanks for the tips! I have been blogging twice a week but I think I will try to step it up to 3. Thanks again!

  12. great post - some FAB tips here

  13. Absolutely! I especially agree with "Be Social". I've found that one of the best ways to keep readers is to connect with them. Blogging, for me, is like any other social website - it's about connecting with people. I read and comment on their blogs, they read and comment on mine. If a blogger doesn't connect with me, I don't usually stay too long on their blog! :) So I'd say "Be Social" is a biggie. :)

  14. These are great tips, thank you for sharing!!

  15. Great tips and reminders for us!

  16. awe great post with lots of great tips.. i love having a schedule.. might be challenging at sometimes, but at the end of the day it is something i am proud of..

    new reader from etsy discussions..


  17. Hi!
    All very useful tips, thank you for sharing!
    I also keep a list of topic ideas I want to cover in the future. This way I never have to worry about what I'm gonna write next week.

    As a first-time visitor on your blog, at first I thought the "post a comment" button was missing. Then, I saw it was there, it just didn't stand out.

  18. Great tips! Yes, I find that consistancy is difficult, but necessary!

  19. Thanks for these wonderful tips. I had been more consistent that lately, but my family has been keeping me busy. Now I am having difficulty getting back into the swing of things. I will keep on trying but maybe the schedule will get me back on track.

    Note Cards and Photos by Theresa

  20. here you go, please join my blog : http://thelegendoftheplanet.blogspot.com

  21. Great post, my friend. So what I learned is:

    * Write regularly
    * Pay attention to grammar
    * Find out what your readers want and need and give them
    * Be original. Don't copy others stuff.

    Right:) Dita


  22. Excellent post! I adore your relationship of the present arriving in a folded bundle. I could want to redesign my layout and unite classifications (about me, and so on.). It is a for post on a general support and still identify chance to chip away at the configuration, but I know its exactly as imperative. Much obliged concerning all the aforementioned stupendous tips, Sonya! Got to go! I do really need to write more of my custom essays.

  23. Hi Sonya,
    I am new to blogging so this provided great tips. I think I am following most of them! I know that I am new (three weeks) and it is to early to tell...but...I haven't had any traffic. I am posting photos with some comments much like many of the blogs I follow so I know there is an audience for the content I am providing still nobody joins. If you could find the time, would you mind stopping by my blog and giving me some feedback? I would really appreciate it as I would like this to be more than I site for me to store my photos and musings for myself.
    Julia from Candid Moments

  24. Thanks for taking this opportunity to discuss this, I appreciate with this and if you have some more information please share it with me lichen planus cause

  25. Thanks for the inspiration...
    Susie Wilburn