11 October 2011

Blogging for Success

Yes, I know you are blogging for a lot of other reasons. But apart from glory, it would be nice if you achieve success, right? We, humans, are so much encouraged by success that it defines our happiness and self-evaluation. So why not put some efforts into blogging for success?

Apart from learning how to blog efficiently to attract a steady flow of followers and create a community-like feeling in your part of the Internet there are a several helpful tools you could use to get a clearer idea about what exactly is going on "behind the scenes" so that you can react accordingly and be the true master of your blog.

In order to achieve that, there are several points of interest that you should consider.

Photo by Steve Corey
Make friends 
Blogging is a way to communicate with the world. But if you want the world to listen you should be proactive. Yes, writing up your blog posts is not enough to create followship and keep it. Apart from setting a theme for your blog, using beautiful illustrations and making it visually attractive, put your efforts in creating virtual friendships you will very soon see the results!

To keep a blog friendship alive the most important thing is to know what your blogging friends are doing and be there to share inspiration, give ideas or compassion when needed. The best way is to use an RSS reader, or as in my case - Google Reader. Once you have the blogs you follow in there you will not miss a post and will be able to adequately comment and take part in the blogging life.

Putting a favorite blog's button or adding a blog's link to your sidebar is yet another way to demonstrate care and respect. Once the bloggers you link to start getting traffic from you, even if they don't particularly know you they will be keen on returning the favor. Well, I guess this is not a universal truth but I have noticed that most successful bloggers believe in blogging karma.

Know your friends and foes
Well, foes is kind of strong here, but by that I mean competition. You know that old saying: Keep your friends close and your enemies closer? Well, know you know - if you are informed on what your competition is doing you will surely get inspiration and that will help you develop your creativity in a positive way. So, this one is easy - follow high-traffic blogs in the same field as yours and learn from them!

Early on your blogging path you will know how important it is to be informed about who has blogged about you and who has linked to your posts. In this way you will meet new friends, or even fans, and what is more, if you follow your blogger stats you will know where your traffic comes from - which will give you incentives as to what to do to attract even more traffic! For example, once I realized how much traffic StumbleUpon aggregates, I started submitting my articles (apart form others') which transformed into heaps of pageviews!

Photo by Steve Corey

Be a good host 
Finally and most importantly - the technical part of blogging - make sure you regularly back up the template and the content of your blog! Imagine a year of blogging gone forever because of a single moment of insecurity or a button clicked by accident! Plus, having a library of all the different templates and stages of your blog is very educational and motivational!

Do you have other advice that has proven to work for you? Share with us in the comments!