We are hardly prepared for the avalanche of new activities we have to engage in when starting an online business. Not only do we have to create and photograph fabulous handmade items, to list them in a virtual marketplace but we also have to play the role of our very own marketing manager.
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| Is marketing EQ becoming more important than IQ? If building a successful brand or simply selling your “stuff” depends on creating an emotional connection with your target audience, is emotional intelligence as a marketer becoming as important as the ability to implement marketing tactics? Graphics by Intersection Consulting. |
In this context, marketing reminds me the cherry on top of the cake. It is the extra added bonus to every creative person's efforts out there. A bonus which comes on top of everything (and a bit more) we thought we were supposed to do. But, like it or not, we cannot deal without it. Even the most amazing work of art cannot be sold without getting seen and to get our works ween, we need to promote them.
Last week I wrote a post for the Eco Etsy Blog, in which I discussed the essential tips to successfully pursue a marketing campaign that will provide you with long-lasting results. To read all of the tips in length, stop by the Eco Etsy Blog, or click on the following link:
5 Tips for an Outstanding Marketing Campaign
Do you have any other tips that you can add to this list?
Hi!
ReplyDeleteI just read your post on the Eco Etsy Blog. Thanks for sharing. I'm always on the lookout for advice on online marketing. So far I think my blog generates the most interest in my products. I hope my activities on popular social networking sites will eventually result in sales :)
have a great day!
Duni
Those are great tips! Another important one to remember is to keep variety on your blog and Twitter account. Only talking about your shop or product will turn people off.
ReplyDeleteThank you for sharing the tips on marketing! Very helpful!
ReplyDeleteGreat meeting you through the Etsy Blog team!
I am a new follower/subscriber of your blog. :)
Best,
Mary C. Nasser
http://www.marycnasser.com/blog.html
I never realized how many hours I would be spending on the computer when I first decided to open an online business! Now 2 or 3 hours a day are dedicated to blogging, shop updates, photos, etc. Blogging is definitely my most favorite social media outlet, I have met amazing people and creating some great friendships. Thanks for the post, I'm always on the lookout for new info! :)
ReplyDeleteThanks for the link and the tips! I'm off to check out the full article... xo, Mary
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