18 June 2012

Beauty Review: Organic Mascara

This post is written by contributing author Paige Ronchetti. 

In my quest to use/consume fewer chemicals overall, I've been slowly transitioning from "regular" makeup to organic varieties. Sometimes it's hit-or-miss, but recently I found what I think is my favorite natural product so far.

Organic Wear Lash Boosting Mascara from Physician's Formula. This particular item has 100% natural origin ingredients, and 44% of them are from organic farming. It's also hypoallergenic and fragrance-free, so it's great for folks with sensitive eyes. The label claims it adds volume right away, and will also make your lashes fuller and longer over time.

The results? Well, I kind of gave it away in the first paragraph, but I LOVE it. I've been using it for a couple of months now and it definitely lives up to the hype. It doesn't flake off like a normal mascara, and I think that's because of the softer texture. Some reviewers online claim that the mascara doesn't really "dry" but that's not totally accurate. It does dry, but your lashes stay soft and pliable. Regular mascara makes your lashes crunchy (which then leads to the dreaded flaking), but this one does the opposite.

As for the volume/fullness/length question, I think a picture is the best way to illustrate the point:

It works! And that's only one coat. For everyday wear, that's about as dramatic as I want to be anyway. I've added a second coat for evening a few times and it really glams things up. My one minor complaint is that sometimes it will smudge if I'm outside on a hot day. But even then it's not much, and is easy to wipe away with the tip of my finger. No makeup remover necessary.

Organic Wear is available online at Ulta and Amazon, and also in several larger chains like Walgreens and Target. My bottle was $9.99, which is about what I expect to pay for the good stuff anyway. I'll definitely keep buying.

Bottom line: 9/10. It's very close to perfect.

Do you wear any organic or natural makeup? What's your favorite brand? Anybody else a fan of this wonderful mascara?

Paige Ronchetti lives in the Chicago suburbs with her husband. They have no kids and no pets, which gives them a lot of time for eating spicy food and looking for bargains. Paige's blog is Little Nostalgia is a collection of projects and pretty things. There you can find DIY tutorials, home decor inspiration, and affordable fashion ideas. When she is not blogging, Paige is working on her vintage-inspired jewelry lines, Little White Chapel and Oh Nostalgia. Connect to Paige via twitter or pinterest.